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A school of fish swimming between seaweed

Purina supports 3-year research to explore the role of seaweed in regenerative agriculture

3 min read

Photo of the 2023 Unleashed team

Purina Europe backs seven disruptive start-ups to drive pet care innovation in 2023

5 min read

A woman petting her dog in the middle of the street

News: Communities

Purina announces new wave of support through its BetterWithPets Prize for organisations who harness the power of the pet-human bond

2 min read

A group of scientists in their lab

News: Communities

Europe’s most innovative pet-care start-ups with 300,000 CHF accelerator fund

5 min read

A woman running with her two dogs at the beach

News: Communities

Purina Europe announces its commitments towards a more regenerative future

5 min read

Purina Gourmet first "designed to be recyclable" packaging

Purina launches its first “designed to be recyclable” pouch ranges in Europe

5 min read

A couple looking at their dog

News: Communities

Purina donates more than 2 million meals for pets across EMENA during COVID19 outbreak

5 min read

A woman kissing her cat

Purina launches Pro Plan® LiveClear®, the first and only cat food to reduce allergens on cat hair and dander

5 min read

Packaging of the world-first recyclable retort pouch for wet food

Purina to introduce world-first recyclable retort pouch for wet pet food

5 min read

A dog laying in the grass with his toy

Can you tell? Purina study finds one third of dog owners do not recognise when their pet is overweight

5 min read

Packaging of the first Purina pet food with plant and insect proteins

Purina launches pet food with plant and insect proteins

5 min read

Purina Adventuros packaging

Purina targets food waste by using surplus brewery grains in dog treat pilot

5 min read