Our Purina Commitments

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COMMITTED TO MAKING A DIFFERENCE

Nutrition is at the heart of what we do, but it´s not all we do. We are committed to doing more of what matters for pets, for the people who love them and for the planet we share. That´s why are focused on achieving our 6 Purina Commitments which are focused around initiatives for pets, communities and the environment.

OUR TARGET FOR 2030: 100% OF OUR COMMITMENTS ACHIEVED

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Where we make an impact

Our Commitments have been shaped by pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare. They will shape the way we do business as a company, and how we act as individuals, now and in the future. Take a look and see our Commitments for pets, communities and the environment.

PETS

Innovate pet nutrition & source ingredients from farmers using regenerative agricultural practices

We believe in innovative nutrition to help improve pets’ health and wellbeing. But we are also committed to our regeneration journey and sourcing our key ingredients from farmers adopting regenerative practices.

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PETS

Promote pet adoption by leveraging partnerships

At Purina we believe that every pet deserves a loving home. That´s why we´re partnering with organisations that support pet adoption across Europe.

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PETS

Promote responsible pet ownership programmes

Through this commitment we want to help educate pet parents and children by providing accurate, expert information and advice.

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COMMUNITIES

Foster people's health through the power of the pet-human bond

We believe the power of the pet-human bond can help to improve the health and well-being of people and enrich our communities.

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ENVIRONMENT

Work towards a waste-free future

We are working towards improving the recyclability of our packaging and are exploring how to intregrate new circular ingredient solutions in our products.

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ENVIRONMENT

Advance regeneration of soil and ocean ecosystems

We are working to help support regeneration of the land and the oceans.

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Commited to Making a Difference Since 2016

Back in 2016, having collected the views and expertise from pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare, we identified areas where we could contribute and take actions. This helped to define our original 10 Purina in Society Commitments.

Now with our new 6 Purina Commitments above, we have broadened the scope and set out a new ambition.

Find out below where we stand on the original 10.

Our Previous 10 Purina in Society Commitments

We launched our original Commitments in 2016, these were known as our 10 Purina in society Commitments. We have been tracking our performance and you can find out more in the the link below.

Our 2021 achievement

Our 2020 Purina in Society Report

In 2021 we launched our latest Purina In Society Report, taking into acount our achivements up till the end of 2020. This is an externally validated report detailing in depth the work and case studies linked to our previous 10 Purina in Society Commitments.

Read the Report