Our Packaging Progress
We have simplified the materials in some of our packaging to improve recyclability
- By 2025, we expected above 95% of our packaging to be designed for recycling and remained committed to achieving 100%. By the end of 2025, 90% of our packaging was designed for recycling.
Our Commitment
Global production of plastics increased from 2 million metric tons annually in 1950 to over 350 million metric tons today. Of the plastic packaging used for food, including petfood, and beverages, much of it currently ends up in the natural environment, particularly in rivers and oceans causing harm to ecosystems. Although plastic packaging plays an important role in delivering high-quality pet food to consumers in a safe and convenient way, we are looking for new ways to enable the disposal of packaging in a responsible way.
Building on Nestlé CSV
Just as we are committed to improving the lives of pets and the people who love them, our parent company Nestlé is committed to enhancing quality of life and contributing to a healthier future for all and for the communities where we operate.
Read more about Nestlé's shared value commitments
Gourmet Mon Petit Designed for recycling Pouch
In May 2022 we launched our first designed for recycling pouch ranges on our Gourmet, Mon Petit range.
This packaging was introduced to 20 countries across Europe, including the UK, Ireland, Belgium and Italy. This journey continued in early 2023 with the introduction of packaging that is “designed for recycling” for the Felix Soup range.
These pouches address a long-standing challenge for manufacturers – how to provide consumers with simpler plastic structures that are easier to recycle without compromising on product taste, quality and safety.
The improved packaging is made of one type of plastic (Polypropylene) which is recyclable in most markets, whilst still retaining the material qualities needed to offer the high quality and safety we pride ourselves in.