Our Purina Commitments

Nutrition is at the heart of what we do, but it´s not all we do. We are committed to doing more of what matters for pets, for the people who love them and for the planet we share. That´s why are focused on achieving our 6 Purina Commitments which are focused around initiatives for pets, communities and the environment.

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Commitments beyond the bowl

We are passionate about creating richer lives for pets and the people who love them. Watch our video to see why pets inspire us to do more every day.

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Where we make an impact

Our Commitments have been shaped by pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare. They will shape the way we do business as a company, and how we act as individuals, now and in the future. Take a look and see our Commitments for pets, communities and the environment.

Innovate pet nutrition and source ingredients through regenerative practises

We believe in innovative nutrition to improve pets health and wellbeing. But we are also committed to our regeneration journey and source our key ingredients through regenerative practices.

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Promote pet adoption by leveraging partnerships

At Purina we believe that every pet deserves a loving home. That´s why we´re partnering with organizations that support pet adoption across Europe.

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Promote responsible pet ownership programmes

Through this commitment we want to help educate pet parents and children by providing accurate, expert information and advice.

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Foster people's health through the power of the pet-human bond

We believe the power of the pet-human bond can help to improve the health and well-being of people and enrich our communities.

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Work towards a waste-free future

We are working towards improving the recyclability of our packaging and integrating new circular ingredient solutions.

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Advance regeneration of soil and ocean ecosystems

We are working to help support regeneration of the land and the oceans

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Committed to making a difference since 2016

Back in 2016, having collected the views and expertise from pet owners, vets, industry opinion leaders, sustainability experts and those responsible for pet welfare, we identified areas where we could contribute and take actions. This helped to define our original 10 Purina in Society Commitments.

Now with our new 6 Purina Commitments above, we have broadened the scope and set out a new ambition.

Find out below where we stand on the original 10.

Our Previous 10 Purina in Society Commitments

We launched our original Commitments in 2016, these were known as our 10 Purina in society Commitments. We have been tracking our performance and you can find out more in the the link below.

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Our 2020 Purina in Society Report

In 2021 we launched our latest Purina In Society Report. This is an externally validated report detailing in depth the work and case studies linked to our previous 10 Purina in Society Commitments.

Read the Report